The iPhone 5 is rumored to be released this fall and will come with a host of new features, according to recent rumors and confirmations. Among those will be an interchangeable camera lens, a bigger screen,a smaller docking port (that will end up making current iPhone accessories obsolete), and the ability toremotely interact with other near field communications (NFC) devices. The brand new Apple iOS 6, launching this fall, will most likely coincide with the launch of a new iPhone.
Among the many improvements in the iOS 6, Bloomberg has reported that Yelp’s “check-in” will be integrated into the brand new Apple Maps feature. Apple is planning on replacing Google Maps as its stock map application with its own in-company version with the iOS 6.
“Apple is important for Yelp,” said Aaron Kessler, an analyst at Raymond James & Associates in San Francisco, in an interview to Bloomberg. “About 40 percent of traffic to Yelp is from their mobile app. That number may be higher if you include browser-based mobile.”
Yelp is a website that allows customers of businesses to rate those businesses and give reviews as well as overall details. For instance, Yelp will provide input from other users on the restaurants price range, ambience, and crowd.
The Yelp check-in app allows users to receive special deals and offers as well as information about a business that they are currently at simply by “checking-in.” The new Yelp integration will allow users to check-in via the Apple Maps app rather than having to exit the map application and open the Yelp app separately, the current method.